It's cherry. but with a dark side. A little bite of tart at first taste, but a sweet cherry finish.
DuraSmoke's Red Label line is their new eLiquid. It uses 50% Propylene Glycol / 50% Vegetable Glycerine base liquid.
The benefits of Red Label are fewer clouds, easier fill and more of a throat hit.
See also, DuraSmoke's 100% Vegetable Glycerine "Blue" series e-liquids