Of the three brands cigarette tubes I have tried, these are the best. Premier tubes are alright in flavor, but due to poor packaging, flimsy box, the tubes were not east to fill. The TOP brand tubes were just harsh. I didn't like their flavor. The ZEN tubes have a tasty cool menthol flavor and will be my filter of choice from now on, with Cheyenne menthol tobacco. The Cherokee and Farmers Gold tobacco were OK, but came in second place.